Rich here, the founder of Sendlead.
I spent years working in digital marketing and enterprise sales, helping companies scale their lead generation. The same problems existed everywhere - businesses paying thousands for leads that never converted, sales teams chasing unqualified prospects, marketing budgets wasted on volume instead of quality.
In early 2023, I decided to build something different. Instead of another lead generation company promising quantity, I wanted to focus entirely on exclusive, properly qualified leads that actually convert.
For the first few months I did everything myself. I made every mistake in the book - said yes to companies outside our expertise, tried to accommodate every custom request, worked far too many hours on campaigns that didn't deliver results.
But through those early experiments, I learned what truly matters in lead generation. Not fancy technology or clever tactics - just rigorous qualification, exclusive delivery, and obsessive focus on conversion rates over vanity metrics.
Now we work with a select few partners whose values align with ours - businesses that understand quality leads drive better results than chasing vanity metrics.
Our leads are exclusive, phone and email verified, and come with complete qualification data. We track conversion rates, optimise based on results, and only work with businesses that value quality over volume.
If you're looking to scale with qualified leads instead of wasting time on unvetted prospects, we'd love to chat.

Richard Reed
Founder, Sendlead
Our Partnerships
We work with the best platforms to deliver superior results
Our Values
How we deliver results
Transparency
Complete visibility into our qualification processes, lead sources, and performance metrics. No black box operations.
Quality Over Quantity
We'd rather deliver 50 properly qualified exclusive leads than 500 shared, unvetted prospects. Quality drives ROI.
Data-Driven
Every decision is backed by performance data. We continuously test and optimise based on conversion metrics, not assumptions.
Compliance First
Full GDPR, FCA, and ASA compliance across all campaigns. We do things properly from day one.
Partnership Approach
We're invested in your long-term success, not just lead volume. We adapt and optimise based on your feedback and results.
Speed to Market
Leads are delivered within seconds of qualification. No delays, no batching, no waiting. Speed kills deals, so we eliminate it.