Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us remember your preferences, understand how you use our site, and deliver more relevant advertising.

Cookies may be set by us ("first-party cookies") or by third-party platforms we work with ("third-party cookies").

You can manage or delete cookies at any time — see Section 6 below.

2. What Types of Cookies We Use

3. Cookies We Use

Google Analytics & Google Ads

• Tracks user behaviour, conversions, and ad performance
• May store IP address, device info, and browsing data
• Includes cookies like _ga, _gid, _gcl_au, and others
• Learn more about Google's privacy practices

Meta (Facebook) Pixel

• Helps track ad effectiveness and user actions after clicking a Facebook or Instagram ad
• May track page views, form completions, and device identifiers
• Includes cookies like _fbp and uses event_id for deduplication
• Learn more about Meta's privacy practices

TikTok Pixel

• Enables ad tracking, conversions, and optimisation of TikTok campaigns
• Tracks events such as page views and form submissions
• Learn more about TikTok's privacy practices

Microsoft Ads (UET Tag)

• Tracks conversions and helps measure the effectiveness of Microsoft Ads
• May store identifiers, click IDs, and page interactions
• Includes cookies like _uetmsclkid and _uetsid
• Learn more about Microsoft's privacy practices

Lead Distribution & CRM Tools

• Enables secure transfer and management of lead data
• Tracks form completions and lead qualification processes
• Helps optimise lead routing to appropriate partners

4. Cookie Duration

Cookies may remain on your device for different lengths of time depending on their purpose:

• Session cookies: Deleted when you close your browser
• Persistent cookies: May remain for up to 24 months
• Analytics cookies: Typically stored for 26 months
• Advertising cookies: Usually stored for 12-24 months

5. Legal Basis for Using Cookies

We use cookies in accordance with the UK's Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).

We only set non-essential cookies (e.g. for advertising or analytics) if you have given us consent through our cookie banner.

You can withdraw your consent at any time (see below).

6. How to Control or Disable Cookies

On Our Website

• Our cookie banner allows you to accept or reject non-essential cookies
• You can adjust or withdraw your consent at any time by clicking the "Cookie Settings" link in the footer of our website

In Your Browser

You can also block or delete cookies via your browser settings. Visit the following links for instructions:

• Google Chrome: Cookie settings guide
• Safari: Cookie settings guide
• Firefox: Cookie settings guide
• Microsoft Edge: Cookie settings guide

Note: Disabling cookies may affect how our site functions.

7. Third-Party Cookie Policies

When you visit our website, third-party services may also set cookies. We recommend reviewing their privacy policies:

• Google Privacy Policy
• Facebook Privacy Policy
• TikTok Privacy Policy
• Microsoft Privacy Statement

8. Do Not Track Signals

Some browsers offer "Do Not Track" signals. We currently do not respond to these signals, but you can control cookies through the methods described above.

9. Changes to This Cookies Policy

We may update this policy from time to time to reflect changes in the law, technology, or the cookies we use. When we do, we'll revise the "Last Updated" date above.

Please review this page regularly to stay informed.

10. Contact Us

If you have any questions about our use of cookies, please contact us: